CLIENT: TARGET

Wild Fable is a youth culture fashion brand targeting Gen-Z guests. I art directed photo shoots on set and location for in-store marketing campaigns.

ROLE

Design Leadership

Art Direction

Store Experience Design

Creative Agency: knock inc.
Creative Direciton: Carla Fahden
Design & Art Direction: Allyson Miller
Design: Hilda Hernandez
Photography: Remi Pyrdol
Styling: Sofia Odero & Mecca James-Williams
Production: the bees & honey
Hair: Tuan Anh Tran & Romina Manenti
Makeup: Tracy Murphy & Mariko Arai