CLIENT: THE TILE SHOP

I developed and implemented an elevated photo direction that repositioned The Tile Shop as a luxury brand. This reinvention was implemented in-store, online and in catalogs.

ROLE

Design Leadership

Art Direction

Concepting

Styling

Creative Agency: knock inc.
Creative Direciton: Joe Anderson
Design & Art Direction: Allyson Miller, Beth Sicheneder
Photography: Colleen Guenther, JT Guthrie, Seth Iverson, Karl Herber, Mark Vicker
Styling: Allyson Miller, Jennifer Minter, Alison HOekstra, Toby Rae, Jan Maple

I developed and implemented an elevated photo direction that repositioned The Tile Shop as a luxury brand. This reinvention was implemented in-store, online and in catalogs.

allysonmiller.co